雷军说话算话,小米正抛弃“小字”宣传
XIAOMIXIAOMI(HK:01810) 3 6 Ke·2026-01-08 23:15

Core Viewpoint - Xiaomi acknowledges the criticism regarding the "small text" in its promotional materials and commits to clearer communication in future advertisements to avoid misunderstandings [1][4]. Group 1: Background and Context - The "small text" controversy primarily arose in September 2025, with over 30 promotional posters featuring such text [5][28]. - Xiaomi's public relations manager, Xu Jieyun, stated that the "small text" was included for compliance with advertising laws, and the company is open to feedback [1][4]. Group 2: Changes in Promotional Materials - A comparison of promotional posters from September 2025 and December 2025 to January 2026 shows a significant reduction in the use of "small text," with only 13 instances noted in the latter period [29][65]. - The "small text" in December 2025 posters was larger and clearer, indicating an improvement in readability compared to the September 2025 materials [43][65]. Group 3: Specific Examples - In September 2025, multiple promotional posters included "small text" that provided additional information, such as sales data sources and promotional details [7][10][13]. - By December 2025, several promotional materials, including those for car purchases and training programs, either eliminated "small text" or made it more legible [31][35][41].