Core Viewpoint - The collaboration between Zhou Hei Ya and Mi Village Rice Bowl marks a significant innovation in integrating casual marinated flavor with fast food, showcasing Zhou Hei Ya's commitment to expanding its flavor into diverse scenarios and promoting industry development through collaboration [1][4]. Company Overview - Zhou Hei Ya, as a pioneer in marinated duck flavor, has defined the black duck category with its unique sweet and spicy taste, maintaining high standards of quality and craftsmanship since its establishment [4][6]. - Mi Village Rice Bowl, founded in 2014, has established over 1,800 stores, focusing on providing delicious and safe meals while adhering to a strict ingredient traceability system, aligning with Zhou Hei Ya's pursuit of high quality [4][6]. Product Launch - The new product "Gudu Gudu Black Duck Pot" is a result of deep integration of both companies' resources, featuring Zhou Hei Ya's classic flavor profile and utilizing high-quality duck leg meat, prepared through multiple marinating processes to achieve a rich taste experience [6][7]. Industry Impact - The black duck flavor has been gaining popularity across various segments, extending from casual snacks to pot dishes and fast food, becoming a trending flavor category in the restaurant market [7]. - Zhou Hei Ya expresses its willingness to share its expertise in flavor development and supply chain management to encourage innovation within the industry, promoting the recognition and evolution of black duck flavor [7]. - The collaboration with Mi Village Rice Bowl aims to enhance consumer experiences across different dining scenarios, contributing to the shared appreciation of traditional flavors in everyday consumption [7].
周黑鸭×米村拌饭官宣联名，咕嘟嘟黑鸭煲重磅上市，开创者引领黑鸭风味生态共荣