KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-10 02:35Core Insights - The core message of the articles emphasizes the successful launch and operation of the iMoutai platform, which has significantly expanded the reach of Moutai products to new consumers, enhancing market efficiency and consumer engagement [1][2][3]. Group 1: iMoutai Platform Performance - iMoutai has attracted over 2.7 million new users and more than 400,000 transaction users within nine days of launching the 53% vol 500ml Moutai liquor, showcasing its effective reach compared to traditional channels [1]. - The platform's operation is designed to stimulate new consumer demand while allowing offline channels to focus on conversion and service, creating a synergistic online-offline ecosystem [2]. Group 2: Market Strategy and Product Distribution - Moutai's chairman, Chen Hua, highlighted that the iMoutai platform aims to clarify real consumer boundaries and improve market stability through dynamic product distribution, without increasing the overall supply [3]. - The company plans to implement a market-oriented product strategy, categorizing products into a structured pyramid, with differentiated distribution based on market demand and regional capacity [3][4]. Group 3: Channel Transformation and Consumer Focus - The strategy involves a shift from a focus on channel management to prioritizing consumer service, encouraging distributors to engage directly with target customers and enhance service capabilities [4]. - Moutai aims to create a balanced ecosystem where online channels drive efficiency and reach, while offline channels provide experiential services to convert consumers into long-term customers [2][4]. Group 4: Future Goals and Market Positioning - The overarching goal for 2026 is to enhance consumer-centric marketing, ensuring precise market distribution, stable product pricing, and improved service levels, thereby fostering a balanced supply-demand relationship [4]. - The recent conference was a pivotal moment for Moutai, reinforcing its commitment to market transformation and collaboration with distributors to navigate market challenges [4].