中国卖家占据亚马逊半壁江山，深圳成亚马逊全球布局重点

Core Insights - The report by Marketplace Pulse highlights the significant growth of Chinese sellers on Amazon, projecting that by 2025, they will account for over 50% of active sellers globally [2]. Group 1: Chinese Sellers' Dominance - Chinese sellers are expected to surpass 50% of Amazon's global active sellers by 2025, marking a historic milestone [2] - Despite increased tariffs imposed by the U.S., Chinese sellers maintain a strong position on Amazon due to advantages in supply chain integration and cost control [4] - Chinese sellers possess both manufacturing and sales capabilities, allowing them to manage production and pricing directly, unlike U.S. sellers who face additional costs from tariffs and wholesale markups [4] Group 2: Amazon's U.S. Marketplace - The U.S. marketplace remains the preferred choice for new sellers, with a first-order success rate of 60%, outperforming other countries such as Japan (50%), Germany (42%), and the UK (33%) [5] - The average traffic per active seller on the U.S. platform has increased by over 30% compared to four years ago, providing more opportunities for global sellers, including those from China [6] Group 3: Amazon's Investment in Shenzhen - Amazon continues to invest in Shenzhen, China's leading cross-border e-commerce city, with the establishment of the world's first smart hub warehouse (GWD) set to open by the end of 2025 [7] - The smart hub will offer a one-stop service for storage, customs clearance, and global distribution, potentially reducing storage costs for sellers by 20%-40% [10] - Amazon's initiatives in Shenzhen extend beyond attracting sellers to include hardware research and development, with the establishment of innovation centers aimed at enhancing product and brand capabilities for sellers [10]