真心劝雷军退出小米直播，这关乎小米未来

Core Viewpoint - The article emphasizes the need for Lei Jun to reconsider his approach to fan and traffic marketing, suggesting that he should step back from frontline marketing efforts to focus on strategic management of Xiaomi [1][4][20] Group 1: Issues with Current Marketing Strategy - Lei Jun's recent live stream aimed at clarifying misunderstandings has not effectively mitigated negative public sentiment towards Xiaomi, indicating that the "debunking" efforts have led to new issues rather than resolving existing ones [3][8] - The over-reliance on Lei Jun's personal brand has resulted in a negative impact on Xiaomi's overall brand image, highlighting the risks of equating the company too closely with its founder [8][12] - The article argues that successful companies do not depend solely on the personal brand of their founders but rather on their organizational structure, brand, and product quality [5][15] Group 2: Comparison with Other Companies - Historical examples from the tech industry, such as Apple and Microsoft, illustrate that companies can thrive post-founder leadership, emphasizing the importance of succession planning and organizational resilience [6][10] - The article contrasts Xiaomi's current situation with other tech companies where founders have stepped back from public roles, allowing for a focus on strategic growth and innovation [10][11] Group 3: Recommendations for Future Strategy - It is suggested that Lei Jun should reduce his public presence and allow other executives to take on marketing roles, thereby enabling him to concentrate on long-term strategic planning for Xiaomi [12][18] - The article advocates for a shift away from short-term traffic-driven marketing strategies towards a more sustainable approach that prioritizes brand and product development [19][20]