茅台董事长再表态

Core Viewpoint - The introduction of the "i Moutai" online sales platform aims to enhance market accessibility and efficiency, addressing the mismatch between supply and demand in the Moutai liquor market [1][3]. Group 1: i Moutai Platform - The primary goal of the i Moutai platform is to improve consumer access and efficiency while preventing speculation and ensuring market stability [3]. - As of the ninth day after launch, i Moutai has attracted over 2.7 million new users and more than 400,000 transaction users [3]. - The platform targets a broader consumer base, reaching individuals who were previously inaccessible through traditional channels [3]. Group 2: Product Structure and Pricing Strategy - The reform focuses on restructuring the product hierarchy, with the base being Feitian Moutai, the mid-tier comprising premium and zodiac wines, and the top tier including aged and cultural wines [3]. - Product distribution will be market-driven, with a refined and differentiated approach based on dealer sales performance and regional market capacity [3]. - The company emphasizes the importance of maintaining a reasonable price to prevent market fluctuations, ensuring that specialty stores become the first choice for consumers [4].