雷军发话了，还会坚持辟谣，让更多人了解小米

Core Viewpoint - Xiaomi's leadership, including Lei Jun and assistant Xu Jieyun, has actively responded to controversies surrounding the company's claims about the braking performance of the Xiaomi SU7 Ultra, indicating a shift in public relations strategy from silence to proactive engagement [2][3] Group 1: Company Response to Controversy - Xu Jieyun clarified that the statement regarding "200km/h instant stop" was taken out of context, emphasizing that it was meant to showcase the vehicle's braking performance during a test [2] - Lei Jun expressed frustration over the negative publicity and the need to carefully consider his words, indicating that the pressure from public scrutiny has affected his communication style [2] - The company has recognized the high cost of silence in the face of systematic negative public relations attacks and has decided to adopt a more transparent approach to counter misinformation [3] Group 2: New Public Relations Strategy - Xiaomi's new strategy includes three main principles: immediate response to negative claims, correction of any inaccuracies in their responses, and targeting communications to their fanbase and potential customers rather than attempting to persuade detractors [3] - The shift in strategy is seen as a necessary step to build a more mature brand perception among users and to create a favorable external environment for the development of Xiaomi's automotive business [4]