Deckers(US:DECK) Sou Hu Cai Jing·2026-01-11 11:51Group 1 - Hoka's exclusive distributor in South Korea, Joyworks&Co, faced a scandal after its representative, Zhao Chenghuan, admitted to assaulting outsourced workers, leading to his resignation [2][4] - The incident involved Zhao calling the outsourced workers to a secluded location, where he was recorded verbally abusing and physically assaulting them, resulting in serious injuries [2] - Negative public sentiment has emerged in South Korea, with calls for a boycott of Hoka products and widespread criticism of the brand due to the actions of its representative [4] Group 2 - Hoka's parent company, Deckers, responded swiftly by terminating its contract with Joyworks, emphasizing a zero-tolerance policy towards violence and the need for high ethical standards among partners [6] - Despite the controversy, Hoka has experienced significant growth in South Korea, with Joyworks reporting a 34% year-on-year increase in sales from January to October 2025 [6]