雷军回应营销大师标签：小米成功靠技术而非营销

Core Viewpoint - The discussion emphasizes that the term "marketing" does not accurately represent Xiaomi's development path, as the company is fundamentally driven by technology rather than marketing strategies [2] Group 1: Marketing Perception - Lei Jun recalls a past event where he was labeled a "marketing master," which has led to a negative connotation regarding Xiaomi's success being attributed solely to marketing efforts [2] - Lei Jun expresses discomfort with the term "marketing," indicating that it is often used derogatorily when referring to Xiaomi's achievements [2] Group 2: Company Identity - The company, founded on a technical background, seeks to distance itself from the notion that its success is merely a result of marketing tactics [2] - Lei Jun argues that while marketing is a neutral term, its application to Xiaomi can undermine the company's core identity as a technology-driven organization [2]