Core Insights - 361° reported approximately 10% positive growth in retail sales for both its main brand and children's clothing in Q4 2025 compared to the same period in 2024 [1] - The company's e-commerce platform experienced high double-digit growth in overall sales during Q4 2025 compared to Q4 2024 [1] - 361° actively engaged in corporate social responsibility by donating HKD 15 million in cash and supplies to support local rescue efforts following a fire in Tai Po, Hong Kong [1] Product Development - 361° maintains a brand strategy focused on "technology first, brand foremost," contributing to high-quality development in the sports goods industry [2] - New products launched include the "Flying Burn 5" and "Flying Burn 5 FUTURE" in the running category, and upgraded versions of the "Speed Series" [2] - In basketball, the "JOKER2" and "AG6" signature shoes were introduced, featuring advanced technologies to meet diverse consumer needs [2] - Outdoor and women's fitness lines saw the introduction of new apparel and footwear designed for comfort and performance in cold weather [2] - The children's segment launched the "Journey 1.0" outdoor shoes, equipped with advanced technology for outdoor exploration [2] Brand Building - 361° announced a strategic partnership with the Asian Olympic Council and deepened collaborations with Tianjin Sports Institute and other organizations to promote competitive sports [3] - The company showcased its commitment to sustainability by launching the "Flying Burn 5" low-carbon running shoes at the China International Import Expo [3] - 361° provided full support for the Tianjin and Inner Mongolia teams during the 15th National Games, highlighting its role in equipping athletes [3] Event Sponsorship - 361° was designated as the official supplier for the 2025 WTCC World Tennis Intercontinental Challenge, leveraging its sponsorship experience for high-standard international events [4] - The company continued its role as a top strategic partner for the Fuzhou Marathon and achieved significant victories in various marathons [4] - 361° hosted the "Touch the Ground and Ignite" finals, showcasing grassroots basketball talent across China [4] Channel Development - 361° accelerated its e-commerce strategy by entering over a thousand stores into Taobao Flash Sale, marking a new instant retail strategy [5] - As of December 31, 2025, the number of 361° super stores in mainland China reached 126, with the first overseas super store opening in Cambodia [5] - The brand's international market presence and local operational capabilities continue to deepen [5]
361度：主品牌产品第四季度的零售额同比取得约10%的正增长