XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-12 03:29Core Viewpoint - Recent discussions among car owners highlight a growing sentiment in favor of Xiaomi vehicles, with many users defending their choice against critics, suggesting a shift in public perception towards the brand [1][18]. Group 1: User Sentiment - Several car owners express strong satisfaction with their Xiaomi vehicles, stating that after driving Xiaomi, they have little interest in other luxury brands [3][8][10]. - A notable comment from a Xiaomi owner indicates that their Xiaomi vehicle is valued more than their luxury watch, emphasizing emotional value and personal preference over brand prestige [3][12]. - The trend of Xiaomi owners publicly defending their choices against negative comments has led to a noticeable increase in positive sentiment towards the brand [18][19]. Group 2: Brand Perception - Xiaomi's reputation appears to be experiencing a turnaround, with users actively countering negative narratives and defending the brand's value [18]. - The involvement of Xiaomi's CEO, Lei Jun, in acknowledging and thanking users for their support suggests a strategic move to bolster brand loyalty and counteract negative publicity [15]. - Observations indicate that as negative comments become more exaggerated, a growing number of users are recognizing the disparity and are more willing to support Xiaomi [19].