CEA(SH:600115) Zhong Guo Min Hang Wang·2026-01-12 06:21Core Insights - The article highlights the successful implementation of the "Warm Homecoming" campus service initiative by Eastern Airlines Northwest Branch, aimed at addressing the travel needs of students during the upcoming Spring Festival travel rush [1] Group 1: Service Initiative - Eastern Airlines Northwest Branch organized a week-long "Warm Homecoming" campus service activity, focusing on providing convenient and affordable air travel services to students in Xi'an [1] - The initiative involved a professional customer service team conducting research on popular travel destinations and peak travel times for students, allowing for tailored service delivery [1][2] Group 2: Personalized Service Approach - Staff employed a personalized service approach, moving away from standardized scripts to provide one-on-one precise answers and case-based explanations for various travel-related inquiries [2] - The service included detailed explanations of baggage policies, student ticket discounts, and frequent flyer programs, ensuring students received clear and accessible information [2] Group 3: Membership and Discounts - The initiative facilitated the registration of students for the "Eastern Airlines Oriental Miles" membership, explaining the benefits and how to earn points in a campus context [3] - Special discounts of up to 30% were offered on popular routes to destinations such as Beijing, Shanghai, Guangzhou, Kunming, and Sanya, along with clear guidelines on ticket purchase and refund policies [3] Group 4: Continuous Improvement - Eastern Airlines Northwest Branch is committed to continuous improvement in service delivery, focusing on differentiated needs of various traveler groups, including students, seniors, and families [4] - The company employs a comprehensive service model that includes pre-service research, precise service during the event, and post-service feedback to enhance the overall travel experience [4]