Zheshang Securities(SH:601878) Zhi Tong Cai Jing·2026-01-12 07:27Group 1 - The core viewpoint of the report emphasizes the transformative impact of AI on traffic acquisition and content production, focusing on two main themes: Generative Engine Optimization (GEO) and AI Manhua [1] - GEO is gaining attention as service providers are expected to launch products or strategies in the first half of 2026, with major model vendors introducing new policies related to information governance and GEO optimization [1] - The domestic GEO market is projected to start in the second half of 2025, with an undefined service model and no clear gross margin available at this time [1] Group 2 - The report highlights the evolution of AI Manhua from "cost reduction and efficiency enhancement" to "platform support" and now to the "Spring Festival windfall," with ByteDance's Volcano Engine becoming the exclusive AI cloud partner for the 2026 CCTV Spring Festival Gala [1] - The AI assistant Doubao from ByteDance will play a significant role in interaction, providing a vast user base and monetization potential for AI applications, including Manhua [1] - ByteDance's release of multimodal models has significantly reduced the cost of "drama creation," with the efficiency of sample creation improved by 65% and ineffective creation costs decreased by 60%, establishing a solid technical foundation for scalable hit replication [1]