茅台下调部分产品合同价

Core Viewpoint - Guizhou Moutai has adjusted the contract prices of several products, with reductions exceeding 1,000 yuan for multiple items, indicating a move towards market-oriented pricing reforms [2][3]. Group 1: Price Adjustments - The contract price for aged Guizhou Moutai (15) for 2026 is set at 3,409 yuan per bottle, down from 5,399 yuan in 2025; the 43-degree Guizhou Moutai for 2026 is priced at 739 yuan, down from 798 yuan in 2025; and the Moutai series wine "Moutai 1935" has been adjusted from 798 yuan to 668 yuan per bottle [2]. - The factory price for premium Moutai has been reduced from 2,969 yuan to 1,859 yuan per bottle, with the retail guide price dropping from 3,299 yuan to 2,299 yuan [2]. Group 2: Market Reactions - The price adjustments primarily affect non-standard products and series wines, which have been a source of significant losses for distributors [2]. - Some distributors express dissatisfaction with the price adjustments, as they had previously purchased premium Moutai at prices higher than 2,299 yuan, leading to potential losses [3]. Group 3: Strategic Implications - This pricing strategy is part of Moutai's broader market-oriented reform efforts, aiming to align prices with market demand and establish a pricing mechanism that respects market rules [3]. - The chairman of Moutai Group, Chen Hua, stated that while distributors can still make profits, the era of excessive profits is over, reflecting a shift in the company's marketing approach [3].