ECOVACS(SH:603486) Ren Min Wang·2026-01-12 09:27Core Insights - The core message of ECOVACS at CES 2026 is the introduction of a new brand proposition "ECOVACS Created for Ease," emphasizing the transformation of robots from mere tools to intelligent household assistants that enhance user experience and simplify daily life [1][2]. Group 1: Product Innovations - ECOVACS showcased a comprehensive range of innovative products for both indoor and outdoor cleaning, highlighting the new window cleaning robot, W3, which addresses safety concerns in high-altitude operations and aims for a maintenance-free user experience [1][2]. - The company introduced the floor cleaning robots, Deebot X12 and T90 series, featuring OZMO ROLLER 3.0 technology, reinforcing its stronghold in indoor cleaning while outlining a vision for a complete "home robot ecosystem" [3]. Group 2: Strategic Shift - The new brand philosophy reflects a strategic shift from a technology-driven approach to one centered on user value, indicating a transition towards a comprehensive service ecosystem rather than focusing solely on product functionality [2]. - ECOVACS is committed to maintaining rational pricing based on production cost reductions, leveraging smart factories and a mature supply chain to build sustainable competitive advantages beyond just pricing [3]. Group 3: Future Directions - The company is actively exploring embodied intelligence, as demonstrated by the introduction of the pet companion robot, LilMilo, which combines multimodal perception with pet-like behaviors, indicating new possibilities in human-robot interaction [3].