潮宏基：预计2025年净利润同比增长125%～175%

Core Viewpoint - Chao Hong Ji (002345.SZ) expects a significant increase in net profit for 2025, projecting a range of CNY 435.71 million to CNY 532.54 million, representing a growth of 125% to 175% compared to the previous year [1] Financial Performance - The net profit attributable to shareholders is forecasted to be between CNY 421.33 million and CNY 514.96 million, also reflecting a growth of 125% to 175% year-on-year [1] Strategic Focus - The company is focusing on its core strategy of "focusing on the main brand, extending 1+N, all-channel marketing, and internationalization" [1] - The brand philosophy emphasizes interpreting Eastern culture through fashion, aiming to continuously optimize products and services [1] Operational Enhancements - Chao Hong Ji is enhancing its core competitiveness through refined operations and digital empowerment [1] - The company is actively promoting the integration of online and offline channels while accelerating its international expansion [1] Store Expansion - By the end of 2025, the total number of Chao Hong Ji jewelry stores is expected to reach 1,668, with a net increase of 163 stores during the year [1] Business Growth - The jewelry business is anticipated to achieve significant performance growth in 2025, driven by continuous improvements in product and brand strength, as well as the efforts of the operational team [1]