茅台拟下调多款产品经销合同价

Group 1 - Kweichow Moutai plans to adjust the distribution contract prices for several products after three years, with the price of "Premium Moutai" decreasing from 2969 yuan to 1859 yuan [1] - The price adjustment is based on actual market transaction prices, allowing for a reasonable profit margin for distributors, which is typically considered to be between 10% and 30% [1] - This move is seen as a significant step in implementing the "fully market-oriented transformation" strategy proposed by Chairman Chen Hua, aiming to streamline the pricing system and empower distributors [1] Group 2 - Chen Hua has been reinforcing market-oriented reforms since taking over as Chairman, adjusting product prices based on market supply and demand dynamics [2] - The return of Moutai's prices is expected to broaden its consumer base, allowing previously excluded small business owners and middle-class families to become new consumers of Moutai [2] - The adjustment is anticipated to increase the opening rate of Moutai products, enhancing overall market engagement [2]