网飞这十三年，为何丧失了“全球爆款”？

Core Insights - The article discusses the end of "Stranger Things," a significant cultural symbol for Netflix, and raises questions about what will follow as a global hit for the platform [1][3] - Netflix's early success was driven by its original content strategy, which transformed it from a DVD rental service to a streaming giant [3][10] - The article highlights the shift in Netflix's content strategy towards localized productions and the challenges of creating universally appealing hits in a more fragmented viewing landscape [19][24] Group 1: Netflix's Original Content Strategy - Netflix's first original series, "House of Cards," marked the beginning of its rise as a content powerhouse, showcasing its ability to produce high-quality programming [5][10] - The success of "The Crown" further established Netflix's reputation for producing serious historical dramas, attracting a global audience and critical acclaim [7][10] - Between 2013 and 2017, Netflix experienced a surge in original content, with series like "Narcos" and "Mindhunter" demonstrating its global storytelling capabilities [8][10] Group 2: Current Content Landscape - Despite the abundance of content, the frequency of universally appealing hits has decreased, leading to a more niche-focused content ecosystem [11][19] - "Stranger Things" exemplifies a successful series that resonated with a broad audience, but its core fanbase remains limited to specific demographics [13][14] - Netflix's strategy has shifted towards developing sequels and spin-offs of existing successful IPs, such as "The Witcher" and potential "Stranger Things" derivatives, to mitigate risks [27][28] Group 3: Challenges and Competition - The competitive landscape has intensified with the emergence of other streaming services like Disney+, Apple TV+, and Amazon Prime Video, which have substantial resources and established IPs [24][27] - Netflix's data-driven approach to content cancellation can hinder the development of unique narratives that require time to build an audience [25][27] - The current focus on cost-effective content production may stifle artistic innovation, as the platform prioritizes established franchises over new, riskier projects [27][28]