Core Viewpoint - The story of Mingyue Lens reflects a growing trend in the lens supply industry, even as retail optical stores face challenges. The company's revenue and profit have shown consistent growth, indicating resilience in a competitive market [1][3]. Financial Performance - From 2017 to 2024, the company's revenue increased from 426 million yuan to 770 million yuan, while net profit rose from 17 million yuan to 177 million yuan [1]. - In the first three quarters of 2025, the company achieved revenue of 626 million yuan, a year-on-year increase of 7.39%, and net profit of 149 million yuan, up 8.83% year-on-year [1]. Market Position and Index Inclusion - Mingyue Lens was included in the CSI 1000 Index effective January 9, 2026, highlighting its visibility in the capital market [3]. - Despite this recognition, the company's stock price experienced a decline in 2025, raising questions about the sustainability of its growth amid retail challenges [3]. Business Model and Sales Strategy - The company operates without physical retail stores, relying on partnerships with various sales channels, including direct sales, distribution, and e-commerce [8][9]. - As of June 2025, Mingyue had 2,214 direct sales customers and 69 brand distributors, indicating a broad distribution network [8]. Product and Profitability - The lens market is characterized by high margins, with the company's unit lens cost around 6 yuan and retail prices ranging from tens to hundreds of yuan [5]. - The company has seen a continuous increase in gross margin, outperforming competitors like Kangnait Optical [8]. Brand Strategy and Market Positioning - Mingyue Lens is focusing on brand building to differentiate itself from competitors, moving away from price competition to a high-end branding strategy [12][13]. - The company has invested in marketing and brand awareness, which has positively impacted its pricing power and profitability [13]. Research and Development - The company has made strides in R&D, particularly in proprietary lens materials, but still lags behind international competitors in terms of patent numbers [17][18]. - The R&D expense ratio has been increasing, indicating a commitment to enhancing product capabilities [18]. AI Glasses and Future Prospects - The company has ventured into AI glasses, generating 6.51 million yuan in revenue from collaborations with Xiaomi, with a gross margin of 78.6% [18]. - The acceptance and sustainable growth of AI glasses among consumers remain uncertain, but the company’s marketing efforts need to be supported by strong product capabilities [18].
调入中证1000指数，明月镜片仍需努力