妙可蓝多,经销商数量为何下滑?

Group 1 - The core viewpoint of the article highlights that Miaokelan Duo (妙可蓝多) has maintained growth amidst market fluctuations, with a revenue increase of 14.22% year-on-year to 1.39 billion yuan and a net profit increase of 214.67% to 42.97 million yuan in Q3 2025 [1] Group 2 - The growth is primarily driven by the B-end market, with liquid milk, cheese, and dairy product trade revenues showing mixed results: liquid milk down 8.55% to 87.15 million yuan, cheese up 22.44% to 1.166 billion yuan, and dairy products down 7.27% to 130 million yuan [2] Group 3 - The company is optimizing its distribution channel by reducing the number of distributors, focusing on quality over quantity, and enhancing efficiency through strategies like "store effect multiplication" and "BC dual-wheel drive" [3] - The integration of Mengniu's cheese business has led to synergies, allowing for a unified B-end operation system and improved service capabilities for core distributors [3] Group 4 - The demand for cheese in the catering market is significantly influenced by foreign brands, but Miaokelan Duo's products are gradually achieving domestic substitution [4] Group 5 - The temporary anti-subsidy measures on EU dairy products by the Ministry of Commerce in December 2025 are expected to accelerate the domestic substitution process, leveraging domestic raw milk price advantages to strengthen competitiveness [5]

Milkground-妙可蓝多,经销商数量为何下滑? - Reportify