达势股份：Q4高质量稳步拓店，“4D战略”驱动良性增长飞轮

Core Insights - The company demonstrated resilience, growth potential, and long-term investment value despite challenges in the market environment in 2025 [1] - Achievements in operational quality, user engagement, and brand recognition were highlighted, showcasing the strength of a mature consumer brand in a rapid growth phase [1] Store Network Expansion - The company continued its "broad and deep" strategy, achieving a total of 1,315 stores by the end of 2025, with a net addition of 307 stores and entry into 21 new cities, expanding coverage to 60 cities [2] - Same-store sales in first-tier cities maintained positive growth, indicating a solid consumer base, with overall same-store sales remaining positive in the second half of 2025 [2] - The company opened 62 new stores on New Year's Day 2026 across 46 cities, with strong initial sales performance in new markets, validating its operational model [2] Product Development - The company launched two new pizza flavors using high-quality ingredients, enhancing the consumer experience with upgraded classic products [3] Marketing Strategies - The company effectively leveraged seasonal events and promotions, such as Halloween-themed offerings and classic "buy one get one free" deals, to enhance brand engagement [6] - Collaborations with popular IPs strengthened the brand's social attributes among younger consumers, creating a memorable brand impression [6] Digital Strategy and Membership Growth - The company built a stable and high-engagement consumer community, with its membership program "达人荟" reaching 35.6 million members by the end of 2025, a significant increase from the previous year [6] - Approximately 15.4 million new customers placed their first orders in the past year, indicating successful customer acquisition strategies [6] Sustainable Growth Model - The company's efficient digital operations and mature store model support sustainable expansion, while continuous product innovation and targeted marketing attract new customers and retain existing members [6] - The large and engaged membership community fuels further expansion and innovation, creating a positive growth cycle [6] Future Outlook - The company aims to deepen its "4D" strategy focusing on high-quality store development, delicious pizzas at value, efficient delivery experiences, and enhanced digital capabilities, which is expected to elevate its growth trajectory [7]