天猫2025年新品牌报告出炉：超15万商家涌入开店，创历史新高

Core Insights - Tmall's 2025 New Brand Development Report highlights a record influx of over 150,000 quality new merchants, showcasing strong growth momentum and entrepreneurial vitality [1] - The report indicates that 276 brands achieved annual sales exceeding 100 million yuan within three years of opening, while 5,026 brands surpassed 10 million yuan, marking a significant milestone in the growth of new brands on the platform [1] Industry Distribution - The top ten industries for new brands achieving over 10 million yuan in sales include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry, covering essential areas of consumer daily life [6] Successful New Brands - New brands have successfully penetrated mature markets by addressing specific consumer needs with high-quality differentiated products. For instance, the instrument brand LiberLive introduced a "stringless guitar" that lowers the learning barrier, while the AR glasses brand XREAL has established a strong brand identity through innovative technology [9] - The pet brand "Xu Cuihua" launched plant-based cat litter to address common pain points, quickly capturing market share and becoming a leader in its category, benefiting from Tmall's focus on showcasing differentiated and well-reviewed products [9] Regional Highlights - Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou are identified as the top ten "brand creation cities" for 2025, with Guangzhou leading for three consecutive years. In 2025, new merchants from Guangzhou exceeded 18,000, doubling from 2023 [10] Systematic Support for Brand Growth - Tmall's "扶优" strategy provides unprecedented resources to brands with original capabilities and long-term potential, covering various aspects such as operational incentives, new product incubation, brand membership operations, high-quality live streaming, and user growth [13] - Tmall offers a tiered support system for new brands at different development stages, including the "Blue Star Plan" for new merchants and the "Treasure New Brand" plan for brands in their growth phase [13] Future Opportunities - The report identifies 50 blue ocean opportunity sectors for 2026, including smart robots, AI glasses, skin science, personalized makeup, wearable home clothing, light customization in home decoration, smart mattresses, and outdoor pet products, indicating significant growth potential for entrepreneurs and brands [14] Overall Market Trends - The Tmall 2025 report reveals that in the context of increasingly segmented and personalized consumer markets, new brands are experiencing unprecedented development opportunities, continuously injecting fresh vitality and growth momentum into the market [18]