Group 1 - The core viewpoint of the article highlights the price adjustments of Moutai products, indicating a shift towards a more market-driven pricing strategy under the leadership of Chen Hua [2] - Moutai 1935 has been reduced from 798 yuan per bottle to 668 yuan, a decrease of 130 yuan; Moutai boutique wine has dropped from 2969 yuan to 1859 yuan, a reduction of 1110 yuan; and Moutai 15 years has been adjusted from 5399 yuan to 3409 yuan, down by 1990 yuan [2] - Analysts suggest that the price reductions are part of a broader trend in the liquor industry, moving from a "channel-driven" model to a "consumer-driven" approach, with a focus on winning the trust of younger consumers and adapting to new consumption capabilities [2] Group 2 - In the context of declining consumption in the liquor industry, Guizhou Moutai remains one of the few profitable companies, reporting a total operating revenue of 130.9 billion yuan for the third quarter of 2025, a year-on-year increase of 6.3% [3] - The net profit attributable to shareholders for the same period reached 64.63 billion yuan, reflecting a growth of 6.25% year-on-year; the third quarter alone saw operating revenue of 39.81 billion yuan, up by 0.35% [3] - The net profit for the third quarter attributable to listed company shareholders was 19.22 billion yuan, marking a year-on-year increase of 0.48% [3]
最高降1990元!贵州茅台下调多款产品合同价