共建“数字丝绸之路”研讨会举办 聚焦中国企业出海的“本土化”议题

Group 1 - The seminar on building the "Digital Silk Road" highlighted substantial progress in digital cooperation between China and ASEAN, with Chinese companies like Huawei and Tencent actively participating in communication network construction in ASEAN countries [1] - Tencent Cloud has established 56 available zones overseas and successfully supported Indonesia's largest internet company, GoTo Group, in the largest cloud migration in Southeast Asia last year [1] - The cultural export of web series, online games (including esports), and online literature is referred to as the "new three" of cultural export, with the Z generation's changing information consumption habits making digital content a vital cultural bridge [1] Group 2 - Experts emphasized the importance of community engagement and localized business strategies for Chinese companies expanding overseas, noting that trust factors for overseas consumers regarding Chinese brands are becoming increasingly diverse [2] - The factor of "honest and open communication" has entered the top five drivers of trust for overseas consumers [2]