贵州茅台，推进新转型

Core Viewpoint - Guizhou Moutai has announced a market-oriented transformation plan for its marketing system to better align with market and consumer trends, focusing on a consumer-centric approach and market demand-driven strategies [1] Group 1: Product System - The plan includes a comprehensive product system that aims to enhance the overall marketing strategy [1] Group 2: Operational Model - The operational model is shifting from a traditional "self-sale + distribution" model to a multi-dimensional collaborative marketing system that includes "self-sale + distribution + consignment + consignment" to better meet consumer needs [1] - The self-sale model will focus on direct sales through self-operated stores and the iMoutai platform, targeting both C-end and B-end consumer groups, while eliminating the previous distribution model [1] - The distribution model will clarify sales volume, designated sales areas or channels, and transfer ownership to distributors, while the consignment model will not transfer ownership and will leverage online retail, offline retail, dining, and private domain channels to enhance regional coverage and channel reach [1] Group 3: Pricing Mechanism - The pricing mechanism will be market-oriented, establishing a dynamic adjustment mechanism for retail prices in the self-operated system that is "in line with the market and relatively stable" [1] - The current retail prices in the self-operated system are already being implemented on the iMoutai platform and in self-operated stores [1]