Core Insights - In 2026, Mercedes-Benz plans to enhance its product offerings, luxury services, and customer experience in the Chinese market, with over 15 new and updated models expected to launch [1][5] - The luxury car market is facing challenges, with a contraction in the segment above 400,000 yuan, and 2025 is seen as a critical year for product updates [4][5] - Mercedes-Benz maintained its leading market share in the core luxury segment (400,000 yuan and above) and high-end luxury segment (1 million yuan and above) in China for 2025, with a total global sales of 2.16 million vehicles, including over 575,000 units sold in China [5] Product Strategy - Mercedes-Benz will implement a product strategy focusing on both traditional and electric vehicles, with a lineup refresh planned for 2026, including new models like the long-wheelbase pure electric GLC SUV and the next-generation S-Class [5][6] - The company aims to leverage its MB.OS operating system for multiple over-the-air software updates in 2026, enhancing the smart cockpit and advanced driver assistance systems across its product range [6]
奔驰：2026年在中国市场推超15款新车，继续推进数字化落地