KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-13 14:06Group 1 - The core products of Moutai, including Moutai 15 years and Moutai 1935, have collectively seen price reductions, with Moutai 15 years dropping from 5399 yuan to 3409 yuan, a decrease of nearly 37% [2] - This price adjustment reflects Moutai's proactive response to market changes, indicating a shift towards a healthier and more rational industry [2] - The adjustment aims to alleviate channel inventory pressure and align products more closely with actual consumer demand, showcasing a positive attitude towards change [2] Group 2 - The price reduction is expected to have three positive impacts: a return to rational pricing, increased consumer willingness to purchase, and improved sales efficiency due to reduced channel pressure [3] - The industry is transitioning from a "high-price era" to a "value era," indicating a healthier restart for the white liquor market [4] - Consumers will find Moutai products more accessible, reflecting a broader trend towards value-oriented consumption in the industry [4]