最惨烈餐饮业混战后，海底捞CEO辞职

Core Viewpoint - The management change at Haidilao reflects the challenges faced by the restaurant industry, including consumer downgrade, price wars, and the need for self-rescue strategies [4] Group 1: Management Changes - On January 13, Haidilao announced the resignation of CEO Gou Yiqun, with founder Zhang Yong returning to the CEO position after four years [3] - Gou Yiqun, who served as CEO for only 18 months, attempted an aggressive diversification strategy but faced difficulties in financial performance [3][6] - Four new executive directors were appointed, three of whom have risen from frontline positions, indicating a focus on internal talent development [3][11] Group 2: Financial Performance - In the first half of 2024, Haidilao reported revenue of 21.491 billion yuan, a 14% year-on-year increase, and a core operating profit of 2.799 billion yuan, up 13% [6] - By the first half of 2025, revenue decreased to 20.703 billion yuan, a 3.7% decline, with net profit down 13.7% to 1.755 billion yuan [6] - The table turnover rate fell to 3.8 times per day in the first half of 2025, down from 4.2 times in the previous year [6][7] Group 3: Market Challenges - The decline in table turnover is attributed to intensified competition and changing consumer demands, with lower-priced self-service hotpot brands attracting customers [7] - Cost pressures have emerged, with raw material and labor costs increasing, impacting overall profit margins [7] Group 4: Diversification Efforts - During Gou Yiqun's tenure, the company launched the "Pomegranate Plan" to develop a multi-brand matrix, which has seen the creation of 14 sub-brands and 126 restaurants [9] - The barbecue brand "Yuanqing Barbecue" has become a benchmark, generating nearly 200 million yuan in revenue in the first half of 2025 [9] - Revenue from "other restaurants" reached 597 million yuan, a 227% increase, indicating the potential of the diversification strategy [9] Group 5: Franchise Development - The franchise business is progressing steadily, with three new franchise stores opened in the first half of 2025, bringing the total to 41 [10]