361度(01361.HK)：2025Q4流水增速优异 期待2026年表现

Core Viewpoint - 361 Degrees demonstrates strong growth across various channels in Q4 2025, with adult and children's apparel both achieving approximately 10% growth in offline sales, and e-commerce showing high double-digit growth, aligning with expectations [1][2][3] Group 1: Adult Apparel - Offline sales for adult apparel increased by about 10% year-on-year in Q4 2025, supported by a brand strategy focused on "technology first, brand foremost" [1] - The company launched several flagship technology products in the running category, including the "Feiran 5" and "Feiran 5 FUTURE," along with upgraded models like "Supai FLOAT3" and "Supai CQT3," enhancing cushioning and protection [1] - In the basketball segment, the second-generation signature shoe "JOKER2" and the sixth-generation "AG6" were launched, while the brand also expanded its offerings in outdoor, women's fitness, and cross-training categories [1][2] Group 2: Brand Development - 361 Degrees aims to enhance its influence in multiple sports by renewing its strategic partnership with the Asian Olympic Council and becoming the official supplier for the 2025 WTCC World Tennis Intercontinental Challenge [2] - The brand's ambassador, Li Zicheng, won championships and set records at the Fuzhou and Tangshan marathons, validating the market competitiveness of its professional racing gear [2] Group 3: Channel Expansion - The number of 361 Degrees super stores in mainland China reached 126 by December 31, 2025, contributing significantly to retail efficiency and overall growth [2] - The first overseas super store opened in Cambodia, marking a substantial step in the brand's international retail expansion [2] Group 4: Children's Apparel - Children's apparel sales also grew by approximately 10% year-on-year in Q4 2025, with the introduction of the "Zhengtu 1.0" lightweight outdoor shoes featuring advanced technology [2] Group 5: E-commerce Growth - E-commerce sales recorded high double-digit growth in Q4 2025, with a thousand stores joining Taobao Flash Sale, initiating a new instant retail strategy that enhances delivery efficiency and consumer experience [3] Group 6: Financial Outlook - The company anticipates a 9.5% growth in net profit attributable to shareholders in 2025, with an expected revenue growth of 11.4% [3] - Projections for net profit from 2025 to 2027 are estimated at 1.258 billion, 1.397 billion, and 1.571 billion yuan respectively, with a PE ratio of 8 times for 2026 [3]