古井贡酒把“年酒”端上寻常餐桌，让“中国年酒”成为人人举得起的团圆符号

Core Viewpoint - Gujinggongjiu has reaffirmed its position as the exclusive partner of the Spring Festival Gala for the eleventh consecutive year, emphasizing its deep integration into Chinese New Year culture and its commitment to making traditional liquor accessible to the general public [1][5][9]. Brand Partnership and Cultural Significance - The partnership with the Spring Festival Gala has transformed Gujinggongjiu from a mere product into a cultural symbol, representing collective memories of Chinese families during the New Year [5][9]. - The introduction of "Gujinggongjiu · Year Thirty [He]" at a price point of 220 yuan aims to democratize the experience of traditional liquor, making it a staple for family gatherings rather than a luxury item [10][11]. Product Development and Market Strategy - The new product "Gujinggongjiu · Year Thirty [He]" retains the brand's cultural essence while lowering the price to appeal to a broader consumer base, thus enhancing its market presence [10][12]. - The product's design incorporates traditional elements, such as the red lantern and auspicious symbols, reinforcing its connection to Chinese New Year celebrations [6][14]. Craftsmanship and Heritage - Gujinggongjiu boasts a rich heritage of over 1800 years, with its brewing techniques recognized as the oldest distillation method in the world, contributing to its unique market position [13][14]. - The brand emphasizes a balance between traditional craftsmanship and modern innovation, ensuring high-quality production while respecting cultural heritage [14][15]. Cultural Impact and Consumer Engagement - The phrase "Celebrate the New Year, drink Gujing, watch the Spring Festival Gala" has become a cultural phenomenon, reflecting the brand's successful integration into the fabric of Chinese New Year celebrations [15][17]. - The brand's strategy not only focuses on sales but also on fostering cultural connections, making it a vital part of family traditions during the festive season [15][17].