PDD(US:PDD) Hua Er Jie Jian Wen·2026-01-14 05:52Core Viewpoint - Pinduoduo is quietly testing a new business called "Billion Supermarket" within its app, focusing on essential consumer goods, while major competitors like Alibaba and Meituan are heavily investing in instant retail and AI technologies [2][4]. Group 1: Business Development - The "Billion Supermarket" initiative leverages Pinduoduo's established "Billion Subsidy" system, offering limited-time coupons and low-price subsidies, currently available to a select group of users [2][4]. - The service is integrated into the existing "Billion Subsidy" channel on the app, without a separate entry point, which may hinder user recognition of the supermarket as a distinct offering [9]. Group 2: Competitive Landscape - Pinduoduo's entry into the supermarket sector is seen as a strategic move to enhance user engagement and retention, especially in the fast-moving consumer goods (FMCG) market, where competition is intensifying [4][5]. - Competitors like Alibaba's Tmall Supermarket and Meituan are aggressively expanding their instant retail capabilities, with Tmall aiming to dominate the market by enhancing its delivery services [6][8]. Group 3: Market Challenges - The supermarket sector is crowded with established players, making it challenging for Pinduoduo to gain a foothold, especially as the focus shifts from simple traffic subsidies to supply chain efficiency and service quality [9][10]. - Pinduoduo's current offering lacks the depth of product variety and delivery speed compared to competitors, which could impede its ability to compete effectively in the supermarket space [9][10]. Group 4: Strategic Advantages - Pinduoduo's strengths lie in its cost control capabilities and a strong foundation in lower-tier markets, which could provide a competitive edge in the supermarket sector [10]. - The company has a skilled team experienced in community group buying, which may enhance its supply chain capabilities as it ventures into supermarket retail [10].