为实现55-60万的销量目标,小鹏准备了三手牌|36氪独家
XPENGXPENG(US:XPEV) 3 6 Ke·2026-01-14 07:54

Group 1 - Xiaopeng Motors has set a sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% compared to 429,400 units in 2025, requiring an average monthly delivery of over 45,800 to 50,000 units [2] - The company plans to launch seven new models with super-range configurations in 2026, including three super-range products and four new dual-energy models, with a focus on SUVs [2] - Xiaopeng's new models will emphasize upgrades in chips and AI software capabilities, with AI being highlighted as more valuable than traditional performance upgrades [3] Group 2 - The sales growth in 2025 was significantly supported by the low-priced pure electric model Mona M03, which contributed nearly a quarter of total sales, and Xiaopeng plans to enhance its product line in the mid-to-low-end market with new models [4] - The introduction of super-range versions allows Xiaopeng to lower vehicle prices, as the range extender system is cheaper than batteries, exemplified by the Xiaopeng X9 super-range version priced at 309,800 yuan, which is 50,000 yuan cheaper than the pure electric version [4] - Xiaopeng has locked in over one million units of self-developed chip capacity, transitioning existing models to the Turing chip, which offers higher computing power for intelligent driving applications [7] Group 3 - The competition in the automotive market is expected to intensify in 2026, with Xiaopeng and Leap Motor aiming for a combined sales target of 1.6 million units, indicating a need for market share to be taken from competitors like BYD and Geely [8] - Xiaopeng and Leap Motor must maintain competitive pricing while excelling in key performance indicators, with Xiaopeng focusing on the "smart driving" segment priced between 150,000 to 250,000 yuan [9] - Achieving high sales growth poses challenges in organizational and supply chain management, particularly as crossing the 500,000 sales threshold increases complexity and costs [10]