长虹美菱：聚焦拉美、中东、欧洲市场，加速海外自主品牌规模化发展

Core Viewpoint - Changhong Meiling is focusing on expanding its overseas air conditioning and refrigerator businesses by enhancing its product matrix and implementing an agile follow-up strategy to seize market opportunities in regions such as Latin America, the Middle East, and Europe [1] Group 1: Air Conditioning Business - The company is improving its product matrix and platform development to capture market opportunities [1] - It is implementing an agile follow-up strategy to gain market share [1] - Key regions for expansion include Latin America, the Middle East, and Europe, with a focus on deepening relationships with core major clients [1] Group 2: Brand Strategy - The company adheres to a brand-first strategy, focusing on its home market to ensure the continuous growth of its own brand [1] - It aims to build a full-cycle service system to support its overseas operations [1] Group 3: Refrigerator Business - In the overseas refrigerator market, the company is promoting trend-driven products such as wind cooling, variable frequency, multi-door, and energy-saving models [1] - There is an accelerated expansion into the Asia, Africa, and Latin America markets to scale up its overseas self-owned brand business [1] - The goal is to create a brand image with international influence [1]