B站广告收入连续11个季度增长超20%，AI技术将全面“向实”

Core Insights - Bilibili (B站) has reported a continuous growth in overall advertising revenue exceeding 20% for 11 consecutive quarters as of Q3 last year, highlighting the importance of quality content in influencing consumer mindset and building brand influence [1][3] Group 1: Advertising Revenue and User Engagement - Bilibili's advertising revenue has shown consistent growth, with over 20% increase for 11 consecutive quarters [1] - The platform has 117 million daily active users, with an average usage time of 112 minutes per day [3] Group 2: Marketing Strategies and Tools - Bilibili has introduced four major marketing scenarios and five marketing tools to support brands at different stages of their marketing goals, including pre-investment insights and post-investment data feedback [3] - The one-stop AI marketing strategy center "Bilibili Bid" will be open for self-application by merchants in 2026, enhancing data connectivity between brands and Bilibili [3] Group 3: Community and Content Creation - Bilibili has created a community that attracts users who highly value quality content, allowing creators to interact and grow alongside their audience [4] - The platform boasts a high density of quality creators and young users, emphasizing the long-term trust in brands established during youth [4]