新设“不动产运营中心”，保利发展重塑组织架构

Core Viewpoint - Poly Developments has adjusted its organizational structure to enhance management efficiency and adapt to market changes, establishing ten functional departments to better align with its strategic focus on real estate investment, operation, and comprehensive services [1][2]. Group 1: Organizational Changes - The recent organizational adjustment includes the establishment of ten functional departments, such as the Board Office, Comprehensive Management Center, Strategic Investment Center, Financial Center, Real Estate Operation Center, Audit and Risk Management Center, Human Resources Center, Party Work Office, Discipline Inspection Office, and Party Inspection Office [1][2]. - The new Real Estate Operation Center combines the previous Operation Management Center and Product Management Center, focusing on deep value extraction throughout the asset lifecycle and emphasizing both development and operation [1][3]. Group 2: Strategic Focus - The restructuring is part of Poly Developments' strategy to "reshape new Poly Developments" and advance its three main businesses, which are real estate investment development, real estate operation, and comprehensive real estate services [2][5]. - The company aims to enhance its product and service quality to remain competitive in the current market, which has seen increased competition [3][5]. Group 3: Market Performance - In 2025, Poly Developments recorded a sales revenue of 253.03 billion yuan, a 21.67% decrease from 2024's 323.03 billion yuan, while land investment increased to 67.1 billion yuan [5]. - The company has opened its first store under "Poly Gaowu Hang" in Shanghai, focusing on high-end second-hand luxury home transactions, with plans to open 7-8 more stores within the year [5]. - In the first half of 2025, the company achieved asset operation income of 2.54 billion yuan, a 13% year-on-year increase, with an 18% rise in the number of rental housing units [5].