新设“不动产运营中心” 保利发展重塑组织架构

Core Viewpoint - Poly Developments has announced an organizational restructuring to adapt to market changes and enhance management efficiency, establishing ten functional departments to better align with its strategic focus on real estate investment, operation, and comprehensive services [2][3]. Group 1: Organizational Changes - The restructuring includes the establishment of ten functional departments: Board Office, Comprehensive Management Center, Strategic Investment Center, Financial Center, Real Estate Operation Center, Audit and Risk Management Center, Human Resources Center, Party Work Office, Discipline Inspection Office, and Party Inspection Office [2][3]. - The new Real Estate Operation Center combines the previous Operation Management Center and Product Management Center, focusing on deep value extraction throughout the asset lifecycle and emphasizing both development and operation [4][2]. Group 2: Strategic Focus - The restructuring is part of Poly Developments' strategy to "reshape new Poly Developments" and advance its three main businesses: real estate investment development, real estate operation, and comprehensive real estate services [3][6]. - The company aims to enhance its product and service quality to remain competitive in a challenging market, emphasizing the importance of good products and services for survival [5][6]. Group 3: Market Performance - In 2025, Poly Developments recorded a sales revenue of 253.03 billion yuan, a 21.67% decrease from 2024's 323.03 billion yuan, while land investment increased to 67.1 billion yuan [6][7]. - The company is expanding its long-cycle business operations, with the opening of its first high-end second-hand housing service store in Shanghai, aiming to establish 7-8 more stores within the year [7][6]. Group 4: Operational Efficiency - In the first half of 2025, Poly Developments achieved an operating income of 2.54 billion yuan from asset management, a 13% year-on-year increase, with an 18% rise in the number of rental housing units [7][6]. - The company is committed to continuously strengthening its real estate development, optimizing real estate services, and expanding real estate operations in response to industry trends and strategic goals [7][6].