Tesla(US:TSLA) 3 6 Ke·2026-01-15 00:06Core Viewpoint - Tesla is speculated to introduce a "budget version" of its Model 3 in the Chinese market, following the appearance of related images on its Chinese website, which has since been updated without official comment from Tesla [1][3]. Group 1: Product Launch Speculation - The "budget version" Model 3 has reportedly entered the Ministry of Industry and Information Technology (MIIT) vehicle catalog, indicating a potential launch in China [4]. - The vehicle is expected to feature a 52.9 kWh battery with a CLTC range of 480 kilometers, significantly lower than the current Model 3's 634 kilometers [4][6]. - The new model is anticipated to be priced below 200,000 RMB, which would position it competitively in the Chinese market [7][8]. Group 2: Market Context and Strategy - Tesla faces declining global delivery numbers, with a projected drop from 1.789 million in 2024 to 1.636 million in 2025, and a 4.8% decrease in sales in China [9]. - The introduction of a budget model is seen as a direct response to increasing competition from local brands and a strategy to capture a larger share of the mainstream automotive market [9][11]. - The Chinese market for new energy vehicles is primarily concentrated in the 150,000 to 200,000 RMB price range, making the budget Model 3 a strategic move to enter this competitive segment [11]. Group 3: Long-term Strategic Implications - The launch of a budget model may also support Tesla's broader software and ecosystem strategy, allowing for increased vehicle data collection to enhance its autonomous driving capabilities [11]. - Tesla's shift to a subscription model for its Full-Self Driving (FSD) feature reflects a strategy to lower barriers to entry and increase user engagement with its technology [12][14].