专访苹果副总裁：一个小红书博主，该用什么样的苹果工具？

Core Insights - Apple is set to launch Apple Creator Studio on January 29, 2026, which is a new subscription service that consolidates all of Apple's creativity and productivity software [1] - The subscription price is designed to be affordable, starting at the cost of a monthly coffee [2] Group 1: Modern Creator Landscape - The modern creator is no longer confined to a single discipline; they often juggle multiple roles such as musician, video producer, graphic designer, and small business owner [6] - The workflow of contemporary creators involves various stages, including scripting, filming, editing, and designing, which require multiple specialized tools [4][10] - Traditional creative tools are fragmented, requiring users to navigate different software for different tasks, each with its own learning curve and payment structure [11] Group 2: Apple Creator Studio Features - Apple Creator Studio aims to provide an all-in-one solution, bundling applications like Final Cut Pro, Logic Pro, Pixelmator Pro, Pages, Numbers, and Keynote into a single subscription [13][14] - The subscription costs 38 yuan per month or 380 yuan per year, allowing up to six family members to share, with discounted rates for students and educators [14] - Individually purchasing these professional software tools would cost over 4000 yuan, making the subscription a cost-effective option for creators [16] Group 3: Technological Integration - All applications within Apple Creator Studio share AI capabilities and maintain a high level of consistency, enhancing user experience across different tools [18][20] - Apple controls the entire technology stack, from chips to operating systems to applications, allowing for seamless integration and performance [20] Group 4: Philosophy and Market Strategy - Apple's core philosophy has always been to empower creativity, which is reflected in its vision to create tools that advance human progress [21] - The company has historically integrated various creative tools through acquisitions, positioning itself as a facilitator of creativity [23] - The pricing strategy is not just about competing on cost but also about lowering barriers to creativity, thereby fostering a more vibrant creative ecosystem [24][26] Group 5: Future Outlook - Apple Creator Studio is expected to evolve over time, adding new content and features to meet the changing needs of creators [29] - The paradigm of "buying Apple devices, subscribing to Apple services, and unlocking creative capabilities" is becoming a new norm for modern creators [31]