600亿海底捞当家人，组团回归一线

Core Viewpoint - The return of Zhang Yong as CEO of Haidilao is seen as a strategic move to revitalize the company and implement the "Pomegranate Plan" for business expansion and recovery [2][3][16]. Management Changes - Zhang Yong has resumed the CEO position after nearly four years, with the appointment of four young female executives to the board, indicating a new management team [2][12]. - The new board members are all under 40 and have extensive frontline experience, suggesting a focus on nurturing a younger management team for future leadership [17][18]. Business Performance - Following the announcement of Zhang's return, Haidilao's stock surged by 9.15%, reflecting investor confidence, with a market capitalization exceeding 877 billion HKD [3]. - The company reported a decline in overall revenue and net profit for the first half of 2025, with revenues at 20.703 billion CNY, down 3.7%, and net profit at 1.755 billion CNY, down 13.7% [10]. - The average table turnover rate has decreased from 4.1 to 3.8 times per day, indicating a drop in customer traffic and a nearly 10% decline in same-store daily sales [11]. Strategic Initiatives - The "Pomegranate Plan" was initiated under former CEO Guo Yiqun to diversify the business beyond hot pot, resulting in the launch of multiple restaurant brands, with 14 brands and 126 locations by mid-2025 [6][7]. - Non-hot pot restaurants generated approximately 600 million CNY in revenue in the first half of 2025, marking a more than twofold increase, although they still represent less than 3% of total sales [7]. Challenges Ahead - Zhang Yong faces significant challenges, including improving table turnover rates, ensuring profitability for franchisees, and managing the operational burden of 1,500 stores [16]. - The company is currently in a multi-brand and multi-format phase, necessitating effective coordination and execution of the "Pomegranate Plan" under Zhang's leadership [16].