12万笔以旧换新补贴撬动5亿元消费

Core Insights - Chongqing has launched a new round of consumer subsidies for replacing old products with new ones, covering various sectors including home appliances and digital smart products, which has led to a significant increase in consumer enthusiasm and sales [1][2][3] Group 1: Home Appliances - As of January 11, the total number of transactions for home appliance replacements reached 60,870, with subsidies amounting to approximately 46 million yuan, directly driving sales of 324.6 million yuan [2][3] - The implementation of the policy has resulted in a 110% increase in foot traffic and sales at stores, with consumers shifting their purchasing mindset towards high-quality, energy-efficient products, which now account for 65% of sales [1][3] Group 2: Digital Smart Products - The total number of transactions for digital and smart product subsidies reached 61,990, with a total subsidy amount of about 25 million yuan, directly boosting sales by 206.7 million yuan [3][4] - The policy has stimulated demand for new smartphones and tablets, with many stores offering additional incentives such as trade-in bonuses and interest-free installment plans to lower the cost for consumers [2][3] Group 3: Market Trends and Future Plans - The sales data reflects a strong consumer demand for high-quality green smart products, prompting the local government to enhance policy promotion and encourage more businesses to participate [3] - The inclusion of smart glasses in the subsidy program has led to a doubling of sales for these products during the holiday period, indicating a growing interest in smart wearable devices [2]