一站式搞定选品布局，来第37届河南郑州糖酒会（4月23），决胜下半年

Core Viewpoint - The 37th Zhengzhou Sugar and Wine Fair will take place from April 23 to 25, 2026, focusing on "precise investment attraction and efficient empowerment" with over 10,000 distributors expected to attend [2] Group 1: Market Strategy - Guizhou Moutai has announced a market-oriented operational plan for 2026, which includes adjustments to product systems, operational models, channel layouts, and pricing mechanisms [2] - The most significant change is the redefinition of pricing logic, moving away from traditional factory prices to a dynamic retail price adjustment mechanism based on market conditions [2][8] Group 2: Product Structure - Moutai will return to a "pyramid" product structure, emphasizing flagship products like the 500ml Flying Moutai at 53% alcohol, while also focusing on premium and zodiac-themed Moutai for new product highlights [3][5] - The strategy includes targeting younger consumers with lower-alcohol Flying Moutai to support the pyramid structure [5] Group 3: Operational Model - The operational model will shift from a traditional "self-sale + distribution" structure to a multi-dimensional collaboration model that includes "self-sale + distribution + consignment + consignment" [6] - This change aims to enhance coverage and flexibility by introducing broader channel resources and operational partners [6] Group 4: Channel Layout - Moutai will upgrade its channel layout to include five matrices: wholesale, offline retail, online retail, dining, and private domain, with a dynamic evaluation mechanism to improve market deployment precision and channel efficiency [7] Group 5: Pricing Mechanism - The new pricing mechanism will use publicly available self-operated retail prices as a benchmark to calculate channel profit margins, marking a departure from the traditional factory price model [8] - This comprehensive adjustment reflects Moutai's strategic choice to adapt to market changes and signifies a deeper market-oriented transformation [8]