6款次新茅台上线悉数秒空

Core Viewpoint - The launch of new Moutai products on the iMoutai platform is aimed at establishing market pricing authority and redefining the financial attributes of Moutai liquor, moving control away from scalpers [2][3]. Group 1: Product Launch and Pricing - Starting January 15, 2026, iMoutai will sell six new Moutai products, with prices ranging from 1909 yuan to 2649 yuan per bottle [2]. - The initial launch on January 1 featured a Moutai priced at 1499 yuan per bottle, but purchases were not allowed at that time [2]. - The pricing of new Moutai products is higher than current market prices, with a notable example being the 2019 original box Moutai priced at approximately 2200 yuan per bottle in retail [2]. Group 2: Market Strategy and Objectives - The introduction of new Moutai products is part of a strategy to reclaim market pricing authority and establish a value benchmark for Moutai liquor [3]. - The limited release of new Moutai is intended to enhance public perception of its collectible value, reinforcing the idea that "the older the wine, the more valuable it becomes" [3]. - Moutai aims to address the significant price gap between factory prices and retail prices, which has led to issues such as profiteering and speculation [3]. Group 3: Market Dynamics and Future Outlook - The pricing of Moutai products is expected to follow market demand, and the effectiveness of recent market reforms in stabilizing prices remains to be seen [4]. - The company is implementing a market-oriented pricing mechanism to create a dynamic adjustment system for self-operated retail prices [3].