创始人张勇重掌CEO 海底捞自上而下变革降至

Core Viewpoint - The return of Zhang Yong, the founder of Haidilao, to the CEO position signifies a strategic shift aimed at addressing growth pressures and enhancing operational efficiency within the company [1][2][4]. Management Changes - On January 13, Haidilao announced a leadership change, with Zhang Yong taking over as CEO from Guo Yiqun, who will focus on the automation and intelligence of management processes [1]. - The board of directors underwent a restructuring, with four new executive directors appointed from within the company, representing a new generation of management [2]. Business Performance - Since its IPO in 2018, Haidilao has experienced leadership changes, with the most recent CEO, Yang Lijuan, implementing strategies to optimize operations and reduce underperforming stores [4][5]. - In the first half of 2024, Haidilao reported over 30% year-on-year revenue growth, with a table turnover rate returning to 4.2 times per day, achieving historical highs in revenue and core operating profit [6]. Challenges and Strategic Initiatives - Despite a recovery in offline consumption, Haidilao faced a 3.7% decline in revenue and a 14% drop in core operating profit in the first half of 2025, attributed to increased competition and changing consumer preferences [8]. - The company is innovating in product offerings and store formats to enhance customer experience, including the introduction of themed stores and new menu items [8][10]. Diversification Efforts - Haidilao's "Pomegranate Plan" aims to explore diversified business models, with 14 new restaurant brands launched by mid-2025, contributing to a significant increase in revenue from other restaurant operations [7][11]. - The company is also focusing on external brand collaborations and acquisitions to enhance its market presence, such as the rapid expansion of the "Jugaogao" self-service hot pot brand [17]. Future Outlook - Zhang Yong's return is expected to streamline decision-making and enhance the execution of the company's multi-brand strategy, with plans to incubate new brands and expand existing ones [18][19]. - The strategic direction remains clear: the main brand will focus on upgrading store experiences, while sub-brands will explore niche markets to drive growth [18].