KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-15 06:19Group 1: Market Overview - The Shanghai Composite Index experienced fluctuations, with the consumer sector slightly retreating, and the Consumer ETF (159928) declining by 0.13% on January 15, with a trading volume exceeding 315 million yuan [1] - The Consumer ETF has attracted significant capital, accumulating over 1.8 billion yuan in the past five days [1] Group 2: Policy Impact - The policy extending the tax refund for residents switching homes will remain in effect until the end of 2027, providing tax incentives for those selling and repurchasing homes within a year [3] - The valuation of the Consumer ETF is currently attractive, with a TTM P/E ratio of 19.17, placing it in the 2.18% percentile over the past decade, indicating it is cheaper than 98% of historical periods [3] Group 3: Stock Performance - In the Hong Kong market, the Hong Kong Stock Connect Consumer 50 ETF (159268) showed slight gains, with notable stocks like Anta Sports and Mengniu Dairy rising over 1%, while others like Pop Mart and Yum China fell over 1% [5] Group 4: Kweichow Moutai's Strategy - Kweichow Moutai is restructuring its pricing system to promote market-oriented transformation, focusing on a differentiated product structure to meet diverse consumer needs [7] - The company is shifting from a traditional sales model to a multi-channel marketing system, enhancing its distribution channels to include wholesale, offline retail, online retail, dining, and private domain [7] - The new pricing strategy will be market-driven, aiming for a dynamic adjustment mechanism to stabilize retail prices [7] Group 5: Consumer Price Index (CPI) Trends - The CPI has shown a continuous increase for three months, with December's CPI rising by 0.8%, indicating potential improvement in traditional consumer goods [8][10] - The white liquor sector is highlighted as having significant investment value, with expectations for performance recovery as demand improves during the upcoming Spring Festival [8] Group 6: Investment Recommendations - The traditional consumer goods sector is expected to see a fundamental turning point, supported by policy catalysts and improved economic indicators [9] - Focus on sectors such as the restaurant supply chain and dairy industry for recovery opportunities, while also considering innovative product categories and new distribution channels as growth drivers [9]