Core Insights - The increasing consumer sensitivity towards "food safety" has made "transparency" a critical issue in the infant formula milk powder industry [1] - The introduction of a "fresh ingredient traceability" system by Feihe, allowing consumers to scan QR codes for detailed information on the origin and quality inspection reports of fresh ingredients, marks a significant shift in quality assurance practices [1] - This new approach emphasizes quality control from the source of raw materials rather than just the finished product, aligning with societal expectations for food safety [1] Industry Developments - The infant formula milk powder sector is entering a new phase characterized by "transparent traceability," reflecting a broader trend towards enhanced quality assurance [1] - The implementation of technology, such as QR code scanning, is transforming consumer engagement and trust in product quality [1]
奶粉罐上多一个日期，飞鹤用“透明”回应食安焦虑