2025年摩洛哥汽车销量创新高

Group 1: Market Performance - In 2025, Morocco's automotive market achieved a historic milestone with new car sales reaching 234,000 units, a 33% increase from 176,000 units in 2024, marking the highest level ever [1] - The growth encompasses both passenger cars and light commercial vehicles, with passenger car sales around 208,000 units and light commercial vehicle sales approximately 26,000 units, particularly strong in the first half of the year [1] - The recovery in consumer demand and expansion in the corporate and rental markets provide a solid foundation for sustained market growth [1] Group 2: Structural Changes - The market is experiencing a shift in powertrain structure, with diesel vehicles' market share declining from 90% in 2021 to 70% in 2025, while the share of new energy vehicles increased to 12.5% from 8% the previous year [1] - Hybrid vehicles have become the most popular transitional option due to their cost-effectiveness and technological maturity, with BYD's Seal U model emerging as the best-selling electric vehicle in Morocco in 2025 [1] Group 3: Brand Dynamics - 2025 is a pivotal year for Chinese automotive brands in Morocco, with 11 new brands entering the market, bringing the total to 51, of which 17 are Chinese, accounting for nearly one-third of the market [2] - Chinese brands achieved a market share of 7.7% in 2025, rising to 9.4% in the fourth quarter, indicating a growing influence despite European brands holding approximately 75% of the market [2] - The market remains dominated by price and practicality, with city compact cars making up 43% of total sales and small SUVs accounting for 20% [2] Group 4: Economic Environment - The macroeconomic environment is favorable for the automotive market, with an estimated economic growth rate of 4.4% in 2025 and inflation maintained at around 1%, supporting automotive consumer credit [3] - The number of tourists visiting Morocco reached 20 million, a 14% increase year-on-year, further stimulating demand for rental and commercial vehicles [3] - The automotive market is believed to have entered a structural growth phase, with a projected 10% sales growth in 2026 and significant long-term potential due to a low vehicle ownership rate of 118 vehicles per 1,000 people [3]