XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-15 13:35Group 1 - The core viewpoint of the article is that Xiaomi's founder and CEO Lei Jun emphasizes the importance of accurate marketing terminology, specifically criticizing the industry's practice of using inflated voltage numbers in electric vehicle specifications [1][5] - Lei Jun highlights that the new Xiaomi SU7 electric vehicle uses specific voltage figures like 752V and 897V instead of rounding them to 800V or 900V, indicating a commitment to transparency and accuracy in marketing [1] - The company aims to rectify the "small character marketing" issue, which Lei Jun describes as an industry habit, and is willing to adopt higher standards in its communications [5] Group 2 - Lei Jun questions the acceptability of using inflated voltage figures, asking if consumers would accept 600V being marketed as 800V, thereby challenging the industry's norms [5] - The company is taking immediate steps to correct its marketing practices, as Lei Jun previously mentioned in a live broadcast on January 3, indicating a proactive approach to addressing misconceptions about its marketing strategies [5] - Lei Jun asserts that any claims of false or excessive marketing regarding compliant practices are significant misunderstandings of Xiaomi's intentions [5]