妙可蓝多：“店效倍增”成为公司未来三年的头号工程

Core Insights - The company has identified "store efficiency doubling" as its top initiative for the next three years, shifting its core logic from "resource-driven" to "capability-driven" with a consumer-centric approach [1] Group 1: Strategic Focus - The company is implementing a reverse triangle organizational model to allocate resources towards frontline terminals, integrating distributors and promotional resources to form an efficient collaboration system [1] - The company is optimizing terminal strategies through improved display management, traffic design, and communication techniques, promoting an investor relations "1+1+N" display model to enhance average transaction value and conversion rates [1] Group 2: B2B and B2C Synergy - The company is upgrading channel efficiency on the B2B side, supported by domestic supply chain localization, and enhancing R&D services for the restaurant sector by proactively engaging with clients on new product planning [1] - The company aims to achieve a multi-party win-win situation by providing customized R&D proposals that meet client needs, combined with a "cost optimization" strategy [1] Group 3: Revenue Growth and Market Position - The core focus of "store efficiency doubling" is to increase single-store sales efficiency, laying the foundation for growth in the cheese category [1] - The company plans to deepen traditional channel cultivation for store efficiency optimization while also expanding into four key channels to contribute to new revenue growth, thereby continuously improving the overall revenue structure and solidifying its leading position in the industry [1]