微信小游戏：IAP月活用户3亿，IAA月活用户4亿

Group 1 - The core viewpoint of the article highlights the significant growth in the WeChat mini-game ecosystem, with IAP (In-App Purchase) mini-games reaching 300 million monthly active users and IAA (In-App Advertising) mini-games reaching 400 million monthly active users [1] - The WeChat mini-game team announced an increase in the incentive cap for new IAP games to 4 million yuan for 2026, indicating a strategic push to enhance the quality and longevity of content within the mini-game ecosystem [1] - By the end of 2025, nearly 70 games are expected to achieve over 1 million daily active users, and more than 300 games are projected to generate over 10 million yuan in quarterly revenue [1]