为了万亿美元薪酬！马斯克取消FSD买断制，但不适合中国国情？

Core Viewpoint - Tesla's decision to eliminate the one-time purchase option for its Full Self-Driving (FSD) software is driven by the need to achieve a target of 10 million active FSD subscriptions, which is part of Elon Musk's ambitious compensation plan [3][10]. Group 1: Tesla's Strategy - The shift from a one-time purchase model to a subscription model aims to convert existing customers into active subscribers, thereby generating continuous revenue and valuable data [6][10]. - The subscription model is seen as a lucrative business opportunity, with potential revenue exceeding 14,500 USD per vehicle over its lifetime compared to the one-time purchase price of 8,000 USD [10]. - Tesla's move is also a response to declining profits, as evidenced by a 37% drop in net profit year-over-year, despite a 6% increase in automotive revenue [10][11]. Group 2: Market Competition - Tesla faces increasing competition from domestic brands like BYD, which has surpassed Tesla in annual sales of electric vehicles, highlighting a shift in market dynamics [12]. - Domestic brands predominantly use a one-time purchase model for advanced driving systems, aligning with local consumer preferences for upfront payments rather than subscriptions [19][20]. - The competitive landscape is characterized by aggressive pricing strategies from domestic manufacturers, who often offer advanced driving features at significantly lower prices or even for free [16][20]. Group 3: Consumer Behavior - Chinese consumers generally prefer a one-time payment model for advanced driving features, with a significant portion unwilling to pay for subscriptions [19]. - The perception of subscription services as luxury items contrasts with the domestic approach of making advanced driving features standard, reflecting a broader trend towards "driving equality" in the market [26].